







Brand Management & Marketing Analytics
About Me
that's me! :)

Hi, I'm Anastasiia. Creativity has always been a huge part of how I think, work, and see the world around me. I'm someone who notices ideas everywhere, feels them, understands them, and knows how to connect with them. I genuinely enjoy turning something abstract into a real product. Something that exists, inspires people, and makes the world feel a little more beautiful.
I love building brand experiences that feel real, honest, and thoughtful. Without masks. Without pretending. Brands that catch attention because they resonate with people on a deeper level, not because they are loud, but because they feel true.
My work lives at the intersection of creativity and strategy. I care deeply about beauty, aesthetics, and visual storytelling, but structure and results matter to me just as much. I genuinely enjoy working with numbers and data. For me, branding, marketing, design, and analytics all exist together as one system, and I believe this combination is what creates strong, meaningful results.
P.S. I love traveling, cooking, and collecting souvenirs from every place I visit!
Education
Northeastern University
D'Amore-McKim School of Business · Boston, MA
Candidate for B.S. in Business Administration May 2028
Relevant coursework:


Certifications
Upload certificate image in admin
LinkedIn Learning
Content Marketing
Upload certificate image in admin
HubSpot
Social Media Marketing
Upload certificate image in admin
HubSpot
Digital Marketing
Upload certificate image in admin
HubSpot
Digital Advertising
Experience
Marketcall, Inc.
November 2023 – October 2024
VIZBL, Inc.
October 2024 – November 2025
Cocoshick Headdress
August 2023 – October 2023
WOW Moscow Lounge
May 2023 - August 2023
Northeastern Student Government Association
October 2024 - Present
Northeastern Russian Speaking Club
October 2024 - Present
Northeastern University College of Professional Studies
June 2025 - Present
Northeastern Entrepreneurs Club
December 2025 - Present
Northeastern Business of Entertainment Club
December 2025 - Present








































































also into: Public Speaking / Traveling / Collecting Souvenirs
Cases


Sephora Bites
A mock campaign exploring Sephora’s expansion into the wellness snack space through beauty-first product and brand thinking.
e.l.f. × McDonald’s
A conceptual beauty collaboration transforming McDonald’s most iconic menu items into collectible, culturally viral beauty products designed for retail and social scale.
Cocoshick Headdress
Led social media strategy and campaign execution for a niche accessories brand, delivering 30+ visual campaigns and driving 15% engagement growth and 20% increase in web traffic.
Student Government Association (SGA)
Rebranded SGA’s Instagram presence, increased video reach 5x, and directly drove event attendance growth from 25 to 100+ students through strategic content and visual system redesign.
Russian Speaking Club (RSC)
Rebuilt a small informal student club into a structured, revenue-generating cross-university community with 100+ event attendance, sold-out ticketed events, and measurable digital growth.
WOW Moscow Lounge
Planned and executed 10+ themed nightlife events for 3,000+ total guests, increasing summer attendance by 25% through experience-driven event design.
Made with by unemployment.team










































