Student Government Association (SGA)

Director of Events & Content Creator

Role

Director of Events · Content Creator · Instagram Anchor

Period

October 2024 - Present

Company

Northeastern University

Overview

When I joined SGA, the Instagram presence felt informational, not influential. Posting was inconsistent. Engagement was low. Content did not translate into attendance. There was no cohesive visual identity. I treated the account as a brand growth project.

The Challenge

Low average video views (~600) Inconsistent posting schedule (1 post every 2–3 weeks) No cohesive Instagram visual system Weak conversion from content to event turnout Minimal cross-organization collaboration The account existed, but it did not move people.

The Solution

Redesigned Instagram visual identity and grid system. Shifted from static posts to short-form video storytelling. Built a realistic content calendar (1 post every ~1.5 weeks). Shot and edited on-site event content. Launched collaborative campaigns with other student organizations.

The Impact

Average video views: 600 → 3,000+ Top video: 5,000+ views Event attendance: 25 → 100+ Collaborations: 0–1 → 3+ Instagram transformed from an announcement page into a community growth channel that directly influenced attendance.

Strategy / My approach

I approached the project as a brand and growth initiative, not just content creation. Focus on storytelling and event atmosphere rather than promotions; establish a realistic but consistent posting cadence; leverage collaborations to access new audiences; redesign the Instagram grid to feel modern, cohesive, and student-centric.

600->3K+

Avg Video Views

25->100+

Event Attendance

0-1->3+

Collaborations

2-3w->1.5w

Posting Calendar