Social, campaigns & creative direction
At Cocoshick Headdress, I managed the brand’s social presence across Instagram and Pinterest in a highly competitive accessories market. The brand needed visually consistent, conversion-driven content that could support both awareness and website traffic without relying on a large paid media budget. My role focused on combining creative direction with performance insights to ensure every asset contributed to measurable growth.
Stand out in a saturated accessories space Limited campaign and media budget Low content-to-traffic conversion Inconsistent visual direction across platforms
Planned and executed 30+ visual social media campaigns. Combined engagement and web analytics with trend and competitor research to inform content planning. Developed influencer collaborations to expand organic reach. Directed creative production across Instagram and Pinterest. Aligned content strategy with website traffic objectives.
Social engagement increased by 15% Website traffic grew by 20% 30+ campaign visuals shipped Content became more data-informed and visually consistent
Instagram Post
Instagram Post
Instagram Post
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